How Many Types of Programmatic Advertising Are There?

Apart from the conventional direct method of programmatic advertising, where advertisers can purchase inventory straight from publishers through ad networks and ad servers, there are two other methods advertisers can use to buy ad space: (1) Real-time bidding (RTB) and (2) Private Marketplace (PMP).RTB (Real-Time Bidding): RTB is a type of data-driven programmatic buying that facilitates advertisers to buy impressions instantly through a real-time auction. When a visitor visits a web page, that site's publisher auctions the available ad space, and the advertiser who submits the highest bid to the DSP wins the spot to display the ad.PMP (Private Marketplaces): PMP is an invite-only ad auction that allows advertisers to bid on premium inventory spaces before publishers put them on an open RTB auction. The bidding process is automated through deal IDs, which advertisers use to determine PMP transactions in bid requests from ad exchanges and SSPs (supply-side platforms).

What does DoubleClick mean?

DoubleClick is a unified set of tools made by Google for advertisers and agencies to create and manage digital marketing campaigns.

What is the minimum spend required for programmatic advertising?

Typically, programmatic advertising is sold by publishers on a CPM (cost per mille) model, which stands for cost per 1,000 ad impressions. The cost depends on the level of targeting and quality of the list, among other factors. CPM can change considerably, which means the higher the quality of the inventory offered or more exact targeting, the higher will be the price.

What is an Ad Exchange, and how does it work?

An Ad Exchange is a virtual marketplace that facilitates website publishers and advertisers (i.e. agencies like us) to buy and sell advertising space in real-time.

How do an SSP and a DSP differ?

A DSP (demand side platform) and an SSP (supply side platform) support different sides of the programmatic space. Publishers use an SSP to offer Ad Spaces to brands by connecting their inventory to ad exchanges. And a DSP is the advertiser's tool to measure which ad impressions to buy and how much to pay for them. Both platforms are then synchronised in real-time.

Is there a difference between re-marketing and re-targeting?

Both re-marketing and re-targeting have similar goals but differ in their approach:Re-marketing: E-mail campaigns are run to re-engage customers through their inboxes is known as re-marketing.Re-targeting: The placement of display ads online targeting users who have already interacted with your website. Re-targeting involves using cookies, and ads are placed by third parties like the Google Display Network.

Outsource Digital Marketing

And Web Development Services.

Webential is a digital agency with 10 years in the market, helping brands with digital marketing and web development services.

Know More

Partners With

Technologies

we work with

CMS
Front End
Backend
Database
Infra and DevOps
Mobile
CRM-ERP

Magento

Wordpress

Shopify

Webflow

Hubspot

Big commerce

Drupal

Joomla

Angular .JS

React Js

TypeScript

Vue

HTML5

PHP

Node .JS

Python

Mongo DB

MySQL

MsSQL

Firebase

Realm

DynamoDB

PostgreSQL

Redis

AWS

Google Cloud

Gradle

Jenkins

Appium

Selenium

iOS

Android

React Native

Flutter

Ionic

Swift

Kotlin

Objective C

Titanium

ZOHO

Odoo

Hubspot

WE DO IT ALL

Services We Offer

We're here to promote business growth through digital marketing and web development. Our services render a positive impact on our clients, the industry, and end customers.

Search Engine Optimization

Make your site visible for your prospects and strengthen your organic presence.
Know More
Pay Per Click

Get high return on investment with paid marketing.
Know More
eCommerce Marketing

Design, develop and market your online store with a user-centric approach.
Know More
Design

Build creative and strategic websites, landing pages, emailers and online stores.
Know More
Staff Augmentation

Hire dedicated developers and marketers, without worrying about quality, time, cost and hiring.
Know More
App Development

Design full-cycle mobile applications with an intuitive user interface.
Know More

Custom Web Development

Develop custom designs for your business with unique needs.
Know More
WordPress Development

Build feature-rich websites with and maximize your online value.
Know More
Shopify Development

Elevate your brand with a secure, stunning eCommerce store.
Know More
Magento Development

Create an intuitive shopping experience with Magento.
Know More
Front-end Development

Turn every click into a stunning user experience.
Know More

IN STORE FOR YOU

Our Working Models

We create value for both end clients and other agencies by leveraging smart frameworks and data-driven insights with our business models.

We work with Marketing Teams

Over the years, we have been working with many brands and their marketing teams to develop and implement integrated marketing strategies.

We work with Digital Agencies

As a reliable partner, we join hands with other digital agencies solving their challenges of resource crunch and tight deadlines to deliver cost-effective, quality solutions.

ONE OF OUR SALES REPRESENTATIVES WILL CONTACT YOU TO SCHEDULE A CALL.

Get Started Now

THAT'S WHO WE ARE

About Webential

Creating continuous growth for our clients to be and remain the leaders they want to be is something that drives us. In our journey of more than ten years, we nurtured and grew more than 300 businesses. And still counting

Happy Clients

Media Spend Managed

$0M

Result Driven Professionals

Websites Built

In Market

0years

ESTEEMED ONES

Some of Our Clients

Our clients represent all kinds of industries, from small businesses to large corporations around the world. We are grateful and proud of the relationships we have with them; we work hard to do right by them.